Didirikan pada tahun 1860 di Florence, Italia oleh Giovanni Panerai, Panerai menggabungkan desain Italia, teknologi Swiss, serta kecintaan terhadap laut dan menggabungkan esensi ini ke dalam arloji mereka. Perusahaan ini kini bermarkas di Swiss, negara yang terkenal dengan pembuatan jam tangannya.
Hingga saat ini, Panerai adalah salah satu merek unik dan mudah dikenali, yang dicintai oleh banyak orang—terutama mereka yang memiliki pergelangan tangan cukup besar untuk dapat menyesuaikan dengan ukuran jam tangan yang cukup besar. Merek ini bahkan memiliki kelompok peminat khusus yang disebut Paneristi.
Saat ini, model Luminor dan Radiomir yang ikonik dianggap sebagai dua jam tangan yang paling didambakan di dunia.
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